STICKING UP FOR DADS EVERYWHERE

PROBLEM

Enough of the stoic dad silence. Let the Father’s day suffering and neglect be heard once and for all. Let their offspring know about dad’s disappointment after each Día del Padre. And let’s do it in a way that they will remember because it’s going to be stuck in their heads.

SOLUTION

If you are a father you know what to expect on Father’s Day: nada (nothing). Father’s day gifts are known for being an afterthought at best, yet still, you would never hear a word about it from our enduring papás. So how do convince sons, daughters (and wives) that it’s finally time to get dad something that he really wants?

CREATIVE

We gathered a collection of sad Father’s day gifting stories and turned them into boleros, the quintessential Latin American romantic genre known for its bittersweet lyrics. Then we created our own trio “Los Padres” (The Fathers) to be the voices of the millions of disappointed dads.