Advertising is his true love but it was not his first one. He started his career as a journalist in Buenos Aires, Argentina where he was born and raised. He later decided to move to the US to break into advertising, after realizing that reporting facts is not as rewarding as manipulating them… Being a bilingual Creative Director has allowed him to work for both the general and the Latinx market for a variety of big brands from a mix of categories. In 2012 he took a two-year break from the ad world to pursue one of his other passions, political marketing. In 2014, after moving back to the US he re-ignited his romance with advertising and they’re still going strong.

His most recent position was at Havas Chicago, from October of 2014 until January 2023. He started as part of the Havas Latino team (sic) helping brands like Cracker Barrel, AutoZone, Sears, Craftsman, Reynolds, Hefty, Kmart with their multicultural creative initiatives as an ACD. Alongside those jobs he worked on several general market projects for an array of agency clients and collaborated on new business pitches. In 2018 he was promoted to CD and was designated as the creative lead for AutoZone, overseeing both the GM and HM work. In January of 2022 he became the creative lead for Michelin in addition to his work on AutoZone.