YOU CAN DO IT

PROBLEM

Let’s show car people that with a little help from AutoZone, they can do it. Leaning into the emotional motivators of the DIYers, we celebrate their successes, big and small, in their path to become a more confident and accomplished car person.

SOLUTION

Being a car owner feels great until a warning light goes off. When that happens it feels like you’ve been dropped into a distant, foreign land where you don’t speak the local language. And for millions of drivers the whole idea of car-DIY feels daunting. So how can a company that’s all about helping you take care of your vehicle spread DIY confidence?

CREATIVE

We featured people that you don’t usually imagine tackling car repair jobs themselves, under the premise that no matter your skill level, you’re path to “I did it!” starts at AutoZone.