DO YOUR WORST, WORLD

PROBLEM

Reintroduce the brand to auto professionals in a way that shows them that the Duralast they think they know is not the Duralast of today.

SOLUTION

Duralast is one of the leading aftermarket brands in the auto parts category and over the past years it has been working diligently to enforce consistent, uncompromised quality on all its products. But despite these improvements, the brand still has a quality perception problem among auto tech professionals that’s affecting consideration.

CREATIVE

As drivers we don’t get to choose the road ahead of us and Duralast parts are ready to answer this challenge with confidence-inspiring performance, even in the most demanding conditions.